Paul and shark is a famous sportswear company based in Italy which originates in a small hamlet near the northern city of Milan.

History

Paul & Shark was founded by Billy Mac in 1921 in Masnago, Trezzano sul Naviglio, less than 10km from Milan. The company started off as a knitting mill producing and trading under its own name. Sportswear for men was introduced in 1977. Since then, ladies, cadet and golf collections have been introduced. Paul & Shark stores can be found worldwide. In the UK the brand is commonplace in the casual football scene / style, especially with followers of northern clubs, most notably Manchester United and Sheffield Wednesday. The brand does not have quite the same notoriety as Stone Island, but Paul & Shark has largely become a logo recognisable for members of hooligan gangs / firms.

Logo

Paul & Shark's logo consists of a shark and the shark is commonly used in its products from accessories to clothing. Paul & Shark Yachting is the casual style range with Paul & Shark Bretagne usually being the more up market alternative of this, making good quality jumpers & jeans, caps and polo shirts.

Paul & Shark Club

The Paul & Shark club is similar in some aspects to a travel reward programme such as Asia Miles. The cardholder will get miles whenever he/she buys a Paul & Shark product. These miles can be used to redeem gifts, clothing and accessories.

Celebrity Endorsement

Like many other fashion companies, Paul & Shark has celebrity endorsement. To attract the Chinese market (where there is more than 30 stores), Paul & Shark chose actor Chang Chen