Be Your Own BOSS - Re-Inventing the Brand
BOSS menswear offers refined collections that focus on high quality and modern design. Having reached icon status for its tailoring, BOSS also features casual and athleisure pieces to build a complete wardrobe for a fast-paced lifestyle. The new #BeYourOwnBoss campaign features many celebrities, including the famous boxer Anthony Joshua, and it’s a strategy used by BOSS to reach those millennial consumers.
The complete rebrand includes a contemporary logo, that has been intently designed to draw in a wider range of consumers. The newly designed logo is featured on all modern tailoring produced by the luxury German brand. With a key focus on designs that offer comfort, BOSS have used stretch fabrics to appeal to the target customer. In current climates, working from home or long commutes are the norm so people are seeking comfort in their everyday wear.
The core colour palette for BOSS athleisure is navy and gold, the contrasting colours work well together and create bold but simple everyday wear for the modern consumer. We’ve picked some key styles from the BOSS Athleisure range that will integrate nicely into your everyday wear.
The Boss Saggy 1 Full Zip Hooded Top is a versatile hooded sweatshirt in a navy colourway with contrasting gold detailing. This is an easy-wear hoodie with a sporty feel that pairs perfectly with the Boss Hadiko Tracksuit Bottoms. These are a must-have style, featuring coordinating gold side stripes and the Boss signature branding. Pair with the matching full zip for ultimate comfort and all-day wear.
Boss Saggy 1 Full Zip Hooded Top
£179-00
£129-00
Another key style we love from this range is the Boss Tee 4 T-shirt. A simple design, detailed with the prominent gold stripe and Boss logo which illustrates the re-brand well, of cotton-jersey construction the stretch fabric is appropriate for all-day wear.
£69-00
Beige, black and white are the key colours seen in the casualwear collection, the neutral colour palette used within these well-designed pieces creates a fresh, modern finish. Each range offers versatile pieces that can be mixed and matched accordingly, in turn, creating a capsule wardrobe for the busy, modern consumer. Some key pieces from the casualwear range include the Boss Parlay 148 Polo Shirt, this is a regular-fitting polo shirt featuring the block stripe the signature Boss branding is clear. Detailed with a two-button fastening and fold-over collar it’s a timeless design crafted from 100% cotton, making it a comfortable fit. The next item is the Boss Lamont 83 Trackpant, in a black colourway featuring the signature stripe panel down the side of the track pant. Crafted from 100% cotton, they are a lightweight and breathable style.
£129-00
£149-00
Both the Athleisure and Casualwear ranges offer premium styles that provide the utmost comfort for daily wear. Shop both ranges now at Michael Stewart.
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