England Versus Italy: UEFA EURO 2020 FINAL
Sunday 11th July. The day England has been waiting for since 1955 – a major tournament final. England and Germany will go head to head to win the Euros 2020 title.
We want to celebrate this rivalry by showcasing the English and Italian brands we stock.
BORN IN ENGLAND
Quintessential English heritage brand – Fred Perry known for its tennis past, use in sub-culture and contemporary collaborations. Founded in the 1940’s by English tennis champion Fred Perry, the Laurel Wreath has gone on to become one of the most recognisable emblems.
Founded in 1924 in Longton, Stoke-on-Trent, Staffordshire by Eli Belovitch and his son-in-law Harry Grosberg. The name combines Eli’s surname and his Staffordshire home. What really boosted the brand was the idea of using waxed cotton to make waterproof apparel for avid motorcyclists.
Founded more recently is Ma.Strum, it was established in 2008, in Essex, England. Starting off as a partnership with the Massimo Osti Archive, it went on become independent and still remains so.
The origins of Loake date back to 1880 in Kettering, Northamptonshire - which is the centre of the English shoe making industry. Known for quality and a touch of English brilliance.
Similar to Loake, the Barker story originates from 1880 – a great year for shoemakers apparently. They are most known for only using the most carefully selected leathers and shaping the uppers by hand.
BORN IN ITALY
Founded in 1975 by the Dini family, the Paul & Shark brand is synonyms with Italian elegance and style. The brands maritime branding is highly recognisable as is the brands high standard of quality. Inspiration can come from the unlikeliest of places when Paolo Dini’s eldest son found himself in a small sailmaker’s workshop during a trip to Maine, where the sail from an old 18th century clipper caught his eye.
Originating from the foothills of the Italian Alps by brothers by Ettore and Giansevero in 1911. They had a simple idea to manufacture quality underwear and knitwear. Little did they know just how the Fila brand would expand into the sportswear classic brand we know it as today.
Founded in 1966 by Italian tennis champion Sergio Tacchini, originally with the intention of injecting a colourful palette to all white tennis attire. The brand has gone on to become a major player in the heritage sportswear space.
Fashion Box S.p.A, Replay’s holding company was founded in 1981 and is known for its high standard of quality of premium denim and casual wear. The Italian flare is omni-present in their products and brand ethos.
