Aquascutum

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Aquascutum was established in 1851, and this was when tailor and entrepreneur John Emary, opened a top quality shop for menswear in Regent Street, London. Then, In 1853, after successfully producing the first ever waterproof wool, he made sure this was patented. He then decided to rename the company 'Aquascutum', which fittingly, is Latin for 'watershield'.

Coats and Jackets for officers in the Crimean War - from 1853–1856, were made from Aquascutum's waterproof materials . . . as were the trench coats worn by soldiers of all ranks in both world wars.


Important applications followed, and were promoted in the 19th century by a royal fashion leader, by the name of King Edward VII. His majesty was Aquascutum's first ever royal client, then ordering an Aquascutum coat/Jacket in the Prince of Wales check pattern. In 1897, Aquascutum was actually granted a royal warrant, the first of it's kind, that would mark the British royal family's long patronage of the company.

The company created other fabrics and jackets using very similar names, such as the Eiderscutum light overcoat, and in 1962 they made a multicoloured wool-yarn weave, then known as 'Aquaspectrum'.

The company has supplied a number of important clients, such as, political leaders, aristocrats and actors, including three Princes of Wales, Sir Winston Churchill, Prince Rainier of Monaco, Lauren Bacall, Humphrey Bogart, Cary Grant, Sophia Loren and even the great Sir Michael Caine.

During the 80s and 90s, Kingsley Matheson Pink, the managing director of their flagship store in Regent Street, dressed the UK prime minister - Baroness Thatcher. Unknown to Matheson Pink, this included her historic visit to the USSR, which included everything from coats and tailored suits to dresses and evening wear.

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