During the late 1940s, Professional Tennis Pro, Fred Perry was then approached by Tibby Wegner, an Austrian football Player who had created an anti-perspirant device that could be worn around his or hers wrist. Fred Perry then decided to make a few changes himself, to create the first ever sweatband.
Mr Wegner's next idea was to design and produce a polo shirt for sport, which was then to be manufactured from knitted cotton pique, specifically in white, with a buttoned placket and short sleeves, like that of Lacoste's shirts at the time. This was then launched at Wimbledon back in 1952, and the Fred Perry tennis shirt became an instant, huge success.
Following this, in the late 1950s, coloured versions of the shirt would be released, purely for table tennis, as white shirts were not allowed in the sport. These then became very popular in the 60s, becoming a symbol of the mod culture.
The infamous laurel wreath logo was actually based on the symbol for Wimbledon. This can be seen on the left breast of each garment, providing their trademark look.
The brand was initially run and kept in the family, namely by his son David Perry, until it was later bought by the Japanese company 'Hit Union', back in 1995. However, keeping with tradition, the Perry family did continue to work very closely with their brand, ultimately keeping Fred Perry's legacy alive and well. Fred Perry became the clothing sponsor of British, professional tennis player, Andy Murray.