In addition to its waxed and quilted jackets, J. Barbour & Sons Ltd. are famous for sweaters, moleskin clothing, corduroy clothing, and tatersall shirts.
In recent years the company has successfully modernized its collections to appeal to a younger clientele while maintaining credibility with the traditional countryside customer. Many of the more fashionable ranges are influenced by the "Barbour International" motorcycling ranges. Taking inspiration from the company's 1931 waxed cotton motorcycling suit and the 1951 "Original Green" motorcycling jacket, modern collections are fashionable interpretations of the companies heritage in bikes.
Despite traditional connotations with rural life, Barbour jackets saw increased popularity as an urban fashion item in the 2010s decade.